- To make each drop of river Ganga as GangaJal (free from pollution)
- To motivate local people for their active involvement in effort to keep Ganga Clean
- To build consciousness about the Conservation of nature natural resource
- To disseminate information about religious, mythological, socio-economical and scientific significance of River Ganga.
- To make every people as Ganga Guardian to conserve and protect Holy Ganga.