- To  make each drop of river Ganga as GangaJal (free from pollution)
 
  - To  motivate local people for their active involvement in effort to keep Ganga  Clean
 
  - To  build consciousness about the Conservation of nature natural resource
 
  - To  disseminate information about religious, mythological, socio-economical and  scientific significance of River Ganga. 
 
  - To  make every people as Ganga Guardian to conserve and protect Holy Ganga.